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NAMIWalks Fundraising Letters
10 KEY STEPS IN A LETTER WRITING OR EMAILING
FUND-RAISING CAMPAIGN
1. Write your letter/email. Say what you are doing and why you
are doing it. Tell your personal story and make it clear why supporting
the NAMIWalks for the Mind of America walkathon is important to
you and your family.
2. Mail/email it to family members, friends, co-workers and business
associates (use your holiday card mailing list and, if you work,
your rolodex at work). Letters should be mailed 3 to 10 weeks
before the walkathon.
3. Consider enclosing a copy of your walker pledge sheet with
your personal pledge on it so everyone knows that you are personally
contributing to the cause you are asking them to support.
4. State your personal and team fund-raising goals in your letter.
The higher the better!
5. Include with your letter some information on the important
work being done by NAMI.
6. Be sure to say that all donations are tax-deductible
and that checks should be made payable to NAMI or the National
Alliance on Mental Illness.
7. Also be sure to say that you would like the donation sent
to you by the date of the Walk so you can turn it in then. Enclose
a return envelope if possible. (Donations should be returned directly
to you so you can keep track of your supporters and personally
send everyone a thank you note after the Walk.)
8. Remember to include on your mailing list any vendors, consultants
and business people that you work with or support in the community.
These people tend to make larger donations since they often will
make them from their business checking account rather than from
a personal checking account.
9. Remember to send thank you notes after the Walk to everyone
who sponsors you.
10. Remember that the more people you mail to, the more money
you will raise for
NAMI and the support, education, advocacy and research programs
it supports.
Sample Letters: when you are ready to compose
your letter, please feel free to click below and use one or more
of these sample letters as guides for your family or business
team. The letters will open in a new window, and are in Microsoft
Word format. If you cannot open the documents, please contact
the NAMI PA State office at 800-223-0500 and we will be happy
to assist you.
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